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Customers doing the selling

Customers doing the selling: existing users are recruiting the next users

Calls Tested
451
Answered YES
0
Hit Rate
0%
rare by design

Phillips 66 (PSX) — this company's answers

NO on the Q4 2016 call 2017-02-03 C+

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Show the exact prompt the model was given
Using ONLY the supplied earnings call transcript and no outside information: On this call, does management describe that the company's EXISTING CUSTOMERS OR USERS ARE NOW ACTIVELY BRINGING IN NEW ONES — that the people who already use, buy, or operate what the company sells are themselves recruiting, advocating, demonstrating, or pulling in the next wave of adopters — so that a meaningful part of the company's new business is arriving through the installed base's own behavior rather than through the company's own selling effort? Answer YES when management's own words convey, in whatever form fits the business, ONE coherent dynamic that is already observable in current activity: the installed base has become a working sales force. Any genuine expression of this counts, and the form varies widely across industries. For example — management describing new customers arriving because existing ones referred them, recommended them, showed them results, or pulled them in; word-of-mouth, referrals, or customer-to-customer visibility cited as a real and growing source of new business; customers bringing their own suppliers, contractors, portfolio companies, franchisees, members, or counterparties onto the company's product; one division, site, or plant of an organization adopting after seeing another division's results; users sharing, publishing, or displaying what they made or achieved with the product, and that output drawing in new users; customers asking their own partners or vendors to adopt the company so they can keep working with it; or management noting that the most effective selling is now being done by the customer base itself, with the company's role shifting to supporting that. Two things should come through in management's own voice. First, the advocacy must be described as ACTUALLY PRODUCING NEW BUSINESS NOW — real new customers, accounts, sites, or users arriving because of existing ones, not a hope that happy customers will someday spread the word. Second, management should treat this as a genuine pattern in how the company is growing, not a single charming anecdote — something recurring enough that management points to it as part of how the business now works. Answer NO if management simply reports strong demand, good retention, satisfied customers, high net promoter scores, or a healthy pipeline without describing existing customers as an active source of new ones. NO if the only growth engine described is the company's own sales force, marketing spend, channel partners, or advertising, however effective. NO if "referral" or "word of mouth" appears only as a passing cliché with no sense that it is materially producing business. NO if the advocacy described is a formal paid referral program or affiliate scheme that is simply a marketing channel by another name, with no organic customer-driven pull. NO if the pattern is only anticipated, hoped for, or described as how the model is supposed to work someday. NO if the idea appears only in an analyst's question or characterization that management does not itself affirm. Use only the supplied transcript. Answer only YES or NO.

No call in the tested sample answered YES — this hypothesis came up empty, which is itself a result.

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Not investment advice. Artul.ai publishes AI-generated earnings-call quality grades and expected-volatility estimates — never buy or sell recommendations. We tested over 1,600 predictive hypotheses against 165,000 transcripts; the honest result, including what failed, is documented in our methodology.