Artul.ai Research LibraryStudy No. 720-Year TrendsUpdated 2026-08-28
Are Calls Getting Easier to Criticize? A 20-Year Trend Across 165,000 Calls
By Artul.ai Research Group · n = 145,051 earnings calls · First published 2026-08-28
When an AI read 165,182 earnings-call transcripts and scored each one on candor, evasion, specificity, and related traits, it flagged 145,051 calls — about 88% of the corpus — as containing at least one criticizable moment: an evasive answer, a dodged question, or a vague commitment. If you follow earnings calls closely, that near-universal rate raises a fair question: is "criticizable" a meaningful signal, or just the normal texture of how executives talk under pressure?
The flagged calls look slightly different from the rest: they score a bit higher on evasion (2.79 vs 2.70) and stress (2.58 vs 2.43), with marginally lower candor (6.83 vs 6.86). The year-by-year trend is mostly flat, hovering between 84% and 91% since 2015, so calls have not become dramatically easier to criticize over two decades. The returns gap is modest: flagged calls saw a median next-period return of -8.18% versus -7.16% for all calls, with 38.4% beating versus 39.5% overall.
These AI-read fields are noisy, and the return figures are descriptive history from a 22,449-call sample, not a trading signal — our own forward tests falsified directional prediction. Language models also partially remember famous stocks' histories, which contaminates any backtest of this kind.
Matching Calls
145,051
87.8% of corpus
12m Excess vs SPY (median)
-8.2%
sample baseline -7.2%
Beat SPY
38%
baseline 39% · n=19045
Behavior profile
| Meter | This group | All calls |
|---|
| Candor | 6.83/9 | 6.86/9 |
| Evasion | 2.79/9 | 2.70/9 |
| Specificity | 7.51/9 | 7.56/9 |
| Stress | 2.58/9 | 2.43/9 |
| Promotion | 5.08/9 | 5.05/9 |
| Confidence | 7.13/9 | 7.21/9 |
Guidance actions in this group
| Action | This group | All calls |
|---|
| raised | 18.6% | 21.1% |
| maintained | 48.5% | 48.8% |
| lowered | 13.0% | 11.6% |
| withdrawn | 2.9% | 2.7% |
Share of calls by year
| Year | Share | |
|---|
| 2015 | 90.98% | |
| 2016 | 87.51% | |
| 2017 | 84.33% | |
| 2018 | 86.08% | |
| 2019 | 88.47% | |
| 2020 | 88.06% | |
| 2021 | 84.29% | |
| 2022 | 89.99% | |
| 2023 | 90.50% | |
| 2024 | 89.53% | |
| 2025 | 87.91% | |
Recent examples
| Ticker | Call | Date | Grade |
|---|
| DOC | Q2 2025 | 2025-07-25 | C |
| USCB | Q2 2025 | 2025-07-25 | B+ |
| HCA | Q2 2025 | 2025-07-25 | C |
| AON | Q2 2025 | 2025-07-25 | C |
| CNC | Q2 2025 | 2025-07-25 | F |
| NWG | Q2 2025 | 2025-07-25 | B+ |
| BFH | Q2 2025 | 2025-07-25 | B |
| FFIC | Q2 2025 | 2025-07-25 | B+ |
Cite this study
Artul.ai Research Group (2026). “Are Calls Getting Easier to Criticize? A 20-Year Trend Across 165,000 Calls.” Artul.ai Earnings-Call Research Library, Study No. 7. https://artul.ai/research/are-calls-getting-easier-to-criticize
Not investment advice. Artul.ai publishes AI-generated earnings-call quality grades and expected-volatility estimates — never buy or sell recommendations. We tested over 1,600 predictive hypotheses against 165,000 transcripts; the honest result, including what failed, is documented in our
methodology.