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Artul.ai Research LibraryStudy No. 720-Year TrendsUpdated 2026-08-28

Are Calls Getting Easier to Criticize? A 20-Year Trend Across 165,000 Calls

By Artul.ai Research Group · n = 145,051 earnings calls · First published 2026-08-28

When an AI read 165,182 earnings-call transcripts and scored each one on candor, evasion, specificity, and related traits, it flagged 145,051 calls — about 88% of the corpus — as containing at least one criticizable moment: an evasive answer, a dodged question, or a vague commitment. If you follow earnings calls closely, that near-universal rate raises a fair question: is "criticizable" a meaningful signal, or just the normal texture of how executives talk under pressure?

The flagged calls look slightly different from the rest: they score a bit higher on evasion (2.79 vs 2.70) and stress (2.58 vs 2.43), with marginally lower candor (6.83 vs 6.86). The year-by-year trend is mostly flat, hovering between 84% and 91% since 2015, so calls have not become dramatically easier to criticize over two decades. The returns gap is modest: flagged calls saw a median next-period return of -8.18% versus -7.16% for all calls, with 38.4% beating versus 39.5% overall.

These AI-read fields are noisy, and the return figures are descriptive history from a 22,449-call sample, not a trading signal — our own forward tests falsified directional prediction. Language models also partially remember famous stocks' histories, which contaminates any backtest of this kind.

Matching Calls
145,051
87.8% of corpus
12m Excess vs SPY (median)
-8.2%
sample baseline -7.2%
Beat SPY
38%
baseline 39% · n=19045

Behavior profile

MeterThis groupAll calls
Candor6.83/96.86/9
Evasion2.79/92.70/9
Specificity7.51/97.56/9
Stress2.58/92.43/9
Promotion5.08/95.05/9
Confidence7.13/97.21/9

Guidance actions in this group

ActionThis groupAll calls
raised18.6%21.1%
maintained48.5%48.8%
lowered13.0%11.6%
withdrawn2.9%2.7%

Share of calls by year

YearShare
201590.98%
201687.51%
201784.33%
201886.08%
201988.47%
202088.06%
202184.29%
202289.99%
202390.50%
202489.53%
202587.91%

Recent examples

TickerCallDateGrade
DOCQ2 20252025-07-25C
USCBQ2 20252025-07-25B+
HCAQ2 20252025-07-25C
AONQ2 20252025-07-25C
CNCQ2 20252025-07-25F
NWGQ2 20252025-07-25B+
BFHQ2 20252025-07-25B
FFICQ2 20252025-07-25B+
Cite this study Artul.ai Research Group (2026). “Are Calls Getting Easier to Criticize? A 20-Year Trend Across 165,000 Calls.” Artul.ai Earnings-Call Research Library, Study No. 7. https://artul.ai/research/are-calls-getting-easier-to-criticize

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Not investment advice. Artul.ai publishes AI-generated earnings-call quality grades and expected-volatility estimates — never buy or sell recommendations. We tested over 1,600 predictive hypotheses against 165,000 transcripts; the honest result, including what failed, is documented in our methodology.