Artul.ai › Research
Research library · 105 studies · one corpus

What the data says, including when it says no.

Every study is computed from the same 174,989 earnings-call transcripts, read by the same model with the same 500 checks, joined to twelve-month market outcomes. We publish the negative results with the same care as the positive ones.

Latest · 2026-09-17

Thinking Is Expensive, Deciding Is Not: 500 Questions per Earnings Call in One Second

We replaced a reasoning LLM with a decision-only model that returns a probability per question and no text. Same 500 questions, one transcript: 0.4–1.7 s instead of about four minutes per 250, 150–500× per call, calibrated against the old answers, $620 instead…

Method

How we grade 174,989 earnings calls, and why we don't publish buy/sell

The 500-check battery, the A to F grade, the expected-move model, and the honest story of 1,600 tested hypotheses.

Flagship Study · 5
Thinking Is Expensive, Deciding Is Not: 500 Questions per Earnings Call in One Second

We replaced a reasoning LLM with a decision-only model that returns a probability per question and no text. Same 500 questions, one transcript: 0.4–1.7 s instead of about four minutes per 250, 150–500× per call, calibrat…

We Asked an AI 500 Questions About 174,996 Earnings Calls. Three Answers Predict a Crash.

Of 500 things a model checks on every earnings call, three words-only tells stack into a crash signal: “we believe” over “we expect”, “excited” over “confident”, and a question left unanswered. All three on one call, and…

We Counted “Excited” on 174,996 Earnings Calls. It Is a Sell Signal.

The more often management says “excited” on the call, the worse the stock does over the next year: since 2021 the median stock trailed the S&P 500 by 11 points for silent calls and 25 points for the most excited. The mar…

We Counted “AI” on 174,989 Earnings Calls. Then We Waited a Year.

We counted the word on 174,989 earnings calls since 2016, then followed 22,240 of the stocks for a year. Saying it more raises the odds of beating the S&P 500, from 29% to 38%. The typical stock still loses. And the comp…

Your AI Backtest Is Lying to You: What 1,600 Failed Hypotheses Taught Us

We had an AI read 165,000 earnings calls and tested 1,600 trading hypotheses against 12-month returns. One survived every control ever devised, then lost 12.4% against SPY in a real forward test. The autopsy found someth…

Call Signals · 20
Ammunition, Not Smoke: Inside the Calls Where Critics Load Up

This study examines earnings calls where the model flagged the battery item "Critic Ammunition" with a YES, covering 145,051 of 165,182 calls (87.8%, 95% CI 87.7%–88.0%) across 1990–2026. Flagged calls skew slightly towa…

Know What You Know: Calls Where Confidence Matched the Evidence

This study examines earnings calls where a language model answered YES to the battery item 'Confidence Proportionate to Evidence'. Of 165,182 calls scored from 1990 to 2026, 144,714 (87.6%, 95% CI 87.4% to 87.8%) met tha…

The Question Left Hanging, Fewer and Farther Between: A Study of Calls That Resolve Doubts

This study examines earnings calls where the model answered YES to the battery item "Calls That Resolve Doubts" across a corpus spanning 1990 to 2026. Of 165,182 calls, 131,335 (79.51%) met the definition. These calls sh…

The Guidance Was Fine All Along: What Model-Endorsed Calls Look Like

We examine 165,182 earnings-call transcripts from 1990 through 2026 and isolate the 118,164 calls (71.5%, 95% CI 71.3% to 71.8%) where the model answered YES to the battery item 'Guidance Worth Underwriting'. These calls…

Talking the Skeptic Down: 66% of Calls Leave the Doubter Reassured

Artul.ai's model scored 165,182 earnings calls from 1990 to 2026 on a battery of items, including whether the analyst-skeptic voice ended up reassured. In 109,699 calls (66.41%, 95% CI 66.18%–66.64%) the model answered Y…

The Admission Is Not the Confession: Calls Flagged as 'Results Worse Than Direction'

This study examines 84,487 earnings calls (out of 165,182, or 51.15%) where the model answered YES to the battery item 'Results Worse Than Direction', across a 1990–2026 corpus. Flagged calls show lower candor (6.86 vs 6…

The Question Left Hanging: 79,206 Calls That End on an Unresolved Note

We study 79,206 earnings calls (48.0% of a 165,182-call corpus spanning 1990-2026) where the model answered YES to the battery item 'The Question Left Hanging' — calls that end with a live, unresolved issue. Compared wit…

If You Build It and They Don't Come: The Underused Fixed Costs Signal

We ask what management teams reveal when they admit their fixed costs are underused. Using a model-scored battery across 165,182 earnings-call transcripts from 1990 to 2026, we isolate the 68,779 calls (41.6%) where the …

Everything Is Fine: Calls That Read Rehearsed

This study examines earnings calls that the model flagged as reading rehearsed, using a corpus of 165,182 calls from 1990 to 2026, of which 38.64% met the flag (95% CI 38.41%-38.88%). Rehearsed-flagged calls score lower …

Build It and They Will Say It's Growing: 'Early Products Growing Fast' on Earnings Calls

This study examines 63,629 earnings calls from 1990 to 2026 in which an AI model answered YES to the battery item "Early Products Growing Fast" — 38.5% of the 165,182-call corpus (95% CI 38.3%–38.8%). These calls skew pr…

A Drop in the Bucket: Calls That Claim a Tiny Slice of a Big Market

We studied earnings calls where the model answered YES to the battery item "A Tiny Fraction of the Market" — 49,623 of 165,182 calls (30.04%) across 1990–2026. These calls skew promotional: promotion scores 5.83 versus a…

Crank It to Eleven: Calls Where the Model Expects a Volume Step-Up

This study examines 47,036 earnings calls from a 165,182-call corpus (1990-2026) in which a language model answered YES to the battery item "Volume About to Step Up" - 28.5% of all calls (95% CI 28.3%-28.7%). Compared wi…

Where Have All the Roll-Ups Gone? Consolidation Talk Fades From Calls

What does it mean when management starts talking about industry consolidation? This study flags every call in the corpus (1990-2026) where the model answered yes to "Consolidation Among Peers": 42,662 of 165,182 calls, a…

Pricing Power to the People: A Profile of 'Pricing Recovering' Calls

We examine 35,541 earnings calls from a corpus of 165,182 spanning 1990 to 2026 in which the model answered YES to the battery item 'Pricing Recovering'. These calls skew candid and specific: candor 7.01 vs 6.86, specifi…

Every Call Hides Something: A Study of 'The Hidden Segment' Answers

This study profiles 34,917 earnings calls out of 165,182 in the Artul.ai corpus (21.14%) where the model answered YES to the battery item 'The Hidden Segment', covering calls from 1990 to 2026. Compared with the base pop…

The Founder Is in the Room: Language Profiles of Founder-Led Earnings Calls

This study examines 33,092 earnings calls (out of 165,182 from 1990-2026) where the model answered YES to the battery item "Founder-Led Companies." Founder-led calls score higher on promotion (+0.61) and confidence (+0.1…

Speak Softly and Carry the Spreadsheet: CFO-Dominated Calls

We examined 23,336 earnings calls (14.1% of a 165,182-call corpus spanning 1990-2026) where the model answered YES to the battery item "When the CFO Dominates." These calls skew toward specifics: specificity runs 7.71 vs…

Big Claims, Thin Results: Scale-Dependent Advantage Talk on Earnings Calls

This study examines 18,297 earnings calls (11.1% of a 165,182-call corpus spanning 1990 to 2026) where a model flagged claims that a company's advantages depend on operating at scale. These calls differ sharply in tone: …

Show Me the Money, Up Front: Earnings Calls Where Deferred Revenue Is Growing

This study examines 14,649 earnings calls (8.87% of a 165,182-call corpus spanning 1990-2026) where the model answered YES to the battery item "Deferred Revenue Growing." Calls in this group show a more promotional and c…

The Story That Ends Too Neatly: A Study of 'The Finished-Story Tell' on Earnings Calls

We examined 7,247 earnings calls (4.39% of a 165,182-call corpus spanning 1990-2026) where Artul.ai's model answered YES to the battery item 'The Finished-Story Tell' — calls whose narrative wraps up with suspicious poli…

Business Verdicts · 16
Steady As She Goes: What Happens When Guidance Holds The Line

This study examines 80,591 earnings calls out of a 165,182-call corpus spanning 1990-2026 where guidance was read as maintained - 48.79% of all calls (95% CI 48.55%-49.03%). Maintained-guidance calls show modestly better…

Margins Are Expanding, and So Is the Confidence: Reading 44% of Calls

We examine 73,217 earnings calls from a 165,182-call corpus spanning 1990-2026 where the margins signal was read as expanding, a 44.3% share (95% CI 44.1%-44.6%). Speakers on these calls score higher on confidence (7.57 …

Capex Up, Stress Down: Reading 64,183 Calls Where Spend Was on the Rise

This study profiles earnings calls where capex was read as increasing, drawing on 64,183 calls (38.86% of a 165,182-call corpus spanning 1990-2026). Calls with rising capex read as more confident (7.45 vs. 7.21), more pr…

Guidance Is a Vibe: Calls Where Demand Reads as Accelerating

This study examines 58,672 earnings calls—35.5% of a 165,182-call corpus spanning 1990 to 2026—where demand was read as accelerating. These calls show a distinct behavioral profile: confidence runs 7.76 versus a 7.21 bas…

Backlog Is Growing, and So Is the Confidence: Earnings Call Signals, Measured

Across 165,182 earnings calls from 1990 to 2026, we identify the 57,249 calls (34.66%, 95% CI 34.43%-34.89%) where backlog was read as growing. Compared with the base population, these calls score higher on confidence (7…

Margins Are Fine, Thanks for Asking: What Contraction Talk Sounds Like

We analyzed 55,774 earnings calls—33.8% of the 165,182-call corpus (1990-2026)—where margins were read as contracting. These calls carry a distinct vocal and verbal signature: confidence runs 6.71 versus 7.21 on the base…

Show Me the Money (Ask): Calls Where Pricing Read as Raising

We examine earnings calls where pricing language was read as raising, drawing on 165,182 calls from 1990 to 2026, of which 49,574 (30.0%, 95% CI 29.8% to 30.2%) qualify. These calls show higher confidence (7.46 vs 7.21),…

Hiring Spree on the Line: What Growing Headcount Sounds Like on Calls

We analyzed 165,182 earnings-call transcripts from 1990 to 2026 and isolated the 44,091 calls (26.7%) where headcount was read as growing. These calls carry a distinct vocal and verbal signature: promotion language runs …

The Air Goes Out of the Room: Calls Where Pricing Reads as Under Pressure

We examined 41,241 earnings calls — 25.0% of a 165,182-call corpus spanning 1990 to 2026 — in which AI-assisted reads of the transcript flagged pricing as under pressure. On the language profile, these calls show lower c…

Raise It and They Will Come: Anatomy of the Earnings-Call Guidance Raise

This study examines earnings calls where guidance was read as raised, drawing on 165,182 calls from 1990 to 2026. Raised-guidance calls account for 21.05% of the corpus (95% CI 20.86%-21.25%). These calls show a distinct…

Trimming the Fat, Loudly: Headcount Cuts on Earnings Calls

This study examines 28,971 earnings calls where headcount was read as cutting, drawn from a 165,182-call corpus spanning 1990 to 2026. These calls make up 17.5% of the corpus (95% CI 17.4% to 17.7%). Management tone shif…

Cutting the Future: What Happens When Capex Goes Down on Calls

This study examines 23,150 earnings calls (14.0% of a 165,182-call corpus spanning 1990-2026) where capex was read as decreasing. Compared with the rest of the corpus, these calls show lower confidence (6.71 vs 7.21), le…

Read the Room, Lower the Bar: What Happens After Guidance Gets Cut

We studied 19,087 earnings calls where guidance was read as lowered, drawn from 165,182 calls spanning 1990 to 2026. Such cuts make up 11.56% of the corpus (95% CI 11.40% to 11.71%). Compared with other calls, these show…

Answering the Slowdown Before It Arrives: A Study of Slowing-Demand Calls

This study examines 15,797 earnings calls—9.56% of a 165,182-call corpus spanning 1990 to 2026—where demand was read as slowing. Management behavior shifts noticeably on these calls: stress language runs 3.53 versus a 2.…

The Order Book Is Fine, Thank You for Asking: Calls Where Backlog Reads as Shrinking

This study examines 7,699 earnings calls (4.7% of a 165,182-call corpus spanning 1990 to 2026) where backlog was read as shrinking. These calls sound measurably different: stress runs 3.07 versus a 2.43 baseline, while c…

The Guidance Goes Quiet: Language and Outcomes of Withdrawal Calls

This study examines 4,393 earnings calls where guidance was read as withdrawn — about 2.7% of a 165,182-call corpus spanning 1990 to 2026. On these calls, management language shifts in a consistent direction: stress runs…

Management Behavior · 12
Specificity Is Next to Godliness: 161,829 Earnings Calls That Answer the Question

This study asks what distinguishes earnings calls that are highly specific—scoring 6 or higher on Artul.ai's 0–9 specificity meter. Of 165,182 calls from 1990 to 2026, 161,829 (97.97%) meet the bar. High-specificity call…

The Truth Won't Set You Free: High Candor Is the Norm on Earnings Calls

Does calling a company 'candid' tell you anything? Artul.ai scored 165,182 earnings-call transcripts from 1990 through 2026 on a 0–9 candor meter and studied the 158,979 calls scoring 6 or higher. The first surprise is h…

Nine Out of Ten Calls Are 'Confident' Now: Inside the 6+ Confidence Club

This study examines earnings calls scoring 6 or higher on a 0-9 AI-assigned confidence meter. Of 165,182 calls in a 1990-2026 corpus, 157,716 (95.5%) clear the bar, with a 95% interval of 95.4%-95.6%. High-confidence cal…

Straight Talk, Stress Less: Low-Evasion Earnings Calls, 1990–2026

We examined 86,188 earnings calls—52.2% of a 165,182-call corpus spanning 1990 to 2026—that scored 2 or lower on a 0–9 evasion meter. These candid calls ran higher on candor (7.12 vs 6.86), specificity (7.85 vs 7.56), an…

The Long Way to Say Less: Inside High-Complexity Earnings Calls

This study examines earnings calls scoring 6 or higher on Artul.ai's 0-9 complexity meter, a group spanning 64,523 of 165,182 calls (39.1%) from 1990 to 2026. High-complexity calls sound more evasive (evasion 3.04 vs. 2.…

Promoted to the Front Page: High-Score Calls Across 165,182 Earnings Transcripts

This study asks what distinguishes earnings calls that score 6 or higher on Artul.ai's 0-9 promotion meter, a measure of upbeat language. Of 165,182 calls spanning 1990-2026, 61,671 (37.3%) meet the threshold. High-scori…

Bad News Comes in Sixes: What High-Uncertainty Calls Sound Like

We examine 18,704 earnings calls scoring 6 or higher on a 0-9 uncertainty meter, drawn from a corpus of 165,182 calls spanning 1990 to 2026. These high-uncertainty calls make up 11.32% of the corpus (95% CI 11.17% to 11.…

The Question Left Hanging: A Profile of High-Evasion Earnings Calls

This study examines earnings calls scoring 6 or higher on a 0-9 evasion meter, identifying 3,661 such calls among 165,182 transcripts spanning 1990-2026 (2.2%, 95% CI 2.1%-2.3%). High-evasion calls average 6.23 on the ev…

All Stress and No Confidence: The Language of High-Stress Earnings Calls

This study examines earnings calls scoring 6 or higher on Artul.ai's 0-9 stress meter, a group covering just 1.75% of the 165,182-call corpus from 1990 to 2026 (n = 2,893). Stressed calls show sharply different language …

Less Is More on the Earnings Call: A Profile of Low-Complexity Talk

This study examines earnings calls scoring 2 or lower on Artul.ai's 0-9 complexity meter: 861 calls, roughly 0.52% of the 165,182-call corpus spanning 1990-2026. Low-complexity calls read as unusually candid (7.09 vs 6.8…

The Sound of One Hand Answering: Earnings Calls That Stay Vague

This study examines 431 earnings calls, out of a corpus of 165,182 calls spanning 1990 to 2026, that score 2 or lower on Artul.ai's 0-9 specificity meter — roughly 0.26% of all calls. These calls are strikingly quieter a…

Reading the Silence: Inside the Rarest Candor Scores on Earnings Calls

This study examines the rarest tail of Artul.ai's candor meter: earnings calls scoring 2 or lower on the 0-9 scale. Across a corpus of 165,182 calls spanning 1990 to 2026, only 92 calls qualify, a share of 0.057% (95% CI…

20-Year Trends · 8
Give Them Nothing: The Calls Where Critics Feast

We examine 145,051 earnings calls from 1990 to 2026 where Artul.ai's model answered YES to "Critic Ammunition" — material a critic could seize on. These calls make up 87.81% of the 165,182-call corpus (95% CI: 87.65%–87.…

Yes Means Yes: Inside the Earnings Calls Where the Skeptic Blinks

Artul.ai's model rated 165,182 earnings calls from 1990 to 2026 on whether the skeptical analyst voice was ultimately reassured; it answered YES on 109,699 calls, a 66.4% share (95% CI 66.2% to 66.6%). This paper profile…

The Question Was Answered. Just Not in This Room: Hanging Questions on Earnings Calls

We asked a language model a single question about 165,182 earnings calls from 1990 to 2026: was a question left hanging? It answered YES for 79,206 calls, or 47.95% of the corpus (95% CI 47.71% to 48.19%). Calls with a h…

Rehearsal Season: The Earnings Calls That Sound a Little Too Polished

We tracked 63,830 earnings calls (out of 165,182) where the model answered YES to "Calls That Read Rehearsed" — 38.64% of the corpus, with a 95% CI of 38.41% to 38.88%. The share climbed from 38.04% of calls in 2015 to 4…

Ready, Set, Step Up: The Calls Where Volume Was Supposed to Arrive

This study examines earnings calls where Artul.ai's model answered YES to "Volume About to Step Up" — 47,036 of 165,182 calls, or 28.5% of the corpus. These calls show a promotional tilt: promotion scores run 5.58 vs 5.0…

Like Father, Like Firm: Founder-Led Earnings Calls, Measured at Scale

We examine earnings calls where Artul.ai's model answered YES to 'Founder-Led Companies', a set of 33,092 calls out of 165,182 (20.03%, 95% CI 19.84%-20.23%) spanning 1990-2026. Founder-led calls skew promotional: promot…

Speak Softly and Carry the Spreadsheet: CFO-Dominated Earnings Calls

We studied 23,336 earnings calls out of 165,182 (14.13%, 95% CI 13.96%–14.30%) where the model answered YES to "When the CFO Dominates." CFO-dominated calls read less promotional (promotion 4.46 vs 5.05) and less confide…

Show Me the Money You Haven't Collected Yet: Deferred Revenue on Earnings Calls

We asked a language model a single yes/no question about every earnings call in a 165,182-call corpus spanning 1990 to 2026: is deferred revenue growing? It answered yes on 14,649 calls, an 8.87% share (95% CI 8.73%-9.01…

Signal Combinations · 10
Small Pond, Big Fish: Calls Claiming Fast Growth in a Tiny Market

This study examines 35,111 earnings calls — 21.3% of a 165,182-call corpus spanning 1990 to 2026 — where a language model answered YES to both "Early Products Growing Fast" and "A Tiny Fraction of the Market." These call…

Trust the Raise: When Skeptics Get Reassured and Guidance Goes Up

This study isolates earnings calls where Artul.ai's model answered YES to "Skeptic Reassured" and guidance was read as raised: 31,112 calls from a 165,182-call corpus spanning 1990-2026, or 18.8% of calls (95% CI 18.6%-1…

The Founder Is Present: Candor and Confidence on Earnings Calls

We study earnings calls where Artul.ai's model answered YES to Founder-Led Companies and candor scored 6/9 or higher. Of 165,182 calls from 1990-2026, 18.5% meet this definition. These calls skew toward promotion languag…

Loud Backlogs and Busy Phones: Calls Where the Model Saw a Volume Step-Up

This study examines 23,140 earnings calls—14.01% of the 165,182-call Artul.ai corpus spanning 1990 to 2026—where the model answered YES to "Volume About to Step Up" and the backlog was read as growing. Compared with the …

Founder Knows Best: High-Promotion Founder-Led Earnings Calls

We identify 18,659 earnings calls, or 11.3% of a 165,182-call corpus spanning 1990 to 2026, where the model answered YES to Founder-Led Companies and the promotion score reached 6/9 or higher. These calls look distinctiv…

The Quiet Hand on the Microphone: CFO Dominance Meets Contracting Margins

This study examines 9,192 earnings calls (5.6% of a 165,182-call corpus spanning 1990-2026) where a language model answered YES to 'When the CFO Dominates' and margins were read as contracting. These calls are markedly s…

Dodging the Question, Formally: The Anatomy of an Unanswered Earnings Call

We examine 3,629 earnings calls (2.20% of a 165,182-call corpus spanning 1990-2026) where the model answered YES to "The Question Left Hanging" and evasion scored 6/9 or higher. These calls are behaviorally distinctive: …

Smooth Talkers, Full Backlogs: Calls With No Critic Ammo and Growing Deferred Revenue

This study profiles earnings calls where the model found no critic ammunition (answered NO) and saw deferred revenue growing (answered YES) — 2,343 calls out of 165,182, or 1.42%. Compared with the base population, these…

Evasion Meets Stress: A Census of the Most Guarded Earnings Calls

We examine a rare slice of the Artul.ai corpus of 165,182 earnings calls (1990-2026): the 657 calls (0.40%) where both evasion and stress scored 6/9 or higher. These calls read very differently from the corpus: candor av…

Read From the Same Script, Say Almost Nothing: Rehearsed Calls With Low Specificity

This study profiles the 378 earnings calls (0.23% of a 165,182-call corpus spanning 1990-2026) where a language model flagged the call as reading rehearsed AND scored specificity at 2/9 or lower. Compared with corpus bas…

Hypotheses Tested · 33
The Numbers Are Fine; Everything Else Is Pending: Flagging Unbooked Growth on Calls

We studied 992 earnings-call transcripts from 2015 to 2025 and identified the 426 calls (42.9%, 95% CI 39.9% to 46.0%) where management answered YES to the research hypothesis "Identified near-term contributors not yet i…

Room to Run and Nowhere to Hide: Calls With Uncontested Runway

This study examines 474 earnings calls from 2015-2024, of which 268 (56.5%) answered YES to the research hypothesis "Uncontested runway." Compared with the base population, these calls showed higher confidence (7.62 vs 7…

Light at the End of the Tunnel Is Often a Train: Recovery Talk on Calls

This study examines 215 earnings calls from a 500-call corpus (2015-2024) that answered YES to the research hypothesis "Coming out of the tunnel" - management claims that the company is emerging from a difficult period. …

Don't Stick to the Script: Earnings Calls Where Answers Outrun the Page

Of 1,445 earnings calls scored between 2015 and 2025, 200 (13.8%) answered yes to a simple hypothesis: the answers went deeper than the script. What do those calls look like? Their language profile leans candid and speci…

Have Your Cake and Expand the Base Too: Repeat Growth With New Logos

This study examines 186 earnings calls from 2015-2024 that answered YES to the hypothesis 'Repeat expansion inside the base while new logos still arrive' - the pattern of growing existing customers while continuing to si…

Pressed Harder, Answered Straight: A Profile of 183 Earnings Calls

We study earnings calls from 2015 through 2024 in which the research hypothesis "Earned edge, pressed harder" was answered YES. Of 485 calls in the corpus, 183 (37.73%, 95% CI 33.53% to 42.13%) qualify. Relative to the b…

Second Front, Funded and Fueled: Who Says Yes on the Earnings Call

We examine 153 earnings calls (2015-2024) that answered YES to the research hypothesis 'Second demand front open and funded' out of a 494-call base, a 0.3097 share. These calls show a modest promotion-language lift (5.41…

No One Saw This Coming: What 142 'Unpredictable' Quarters Sound Like

This study examines earnings calls that answered YES to the hypothesis "This quarter could not have been described last quarter" — calls whose content genuinely exceeded what was knowable one quarter earlier. Of 318 call…

Accentuate the Positive: Earnings Calls That Talk Up Possibilities

This study examines 130 earnings calls (out of a 371-call corpus spanning 2015 to 2024) where the research hypothesis held: Q&A flipped from problems to possibilities and management answered accordingly. These calls show…

Going Back for Seconds: The Pull-Forward Earnings Call

We ask how often earnings calls feature the claim that existing customers are pulling more from the company than originally said, and what such calls look like. Of 438 calls in a 2015-2024 corpus, 126 (28.8%) answered ye…

All Three Cylinders Firing: A Quarter of Calls Say Everything's Improving

This study examines earnings calls where management signaled simultaneous improvement across the front, middle, and back of the business. Of 495 calls from 2015 to 2024, 125 calls (25.3%, 95% CI 21.6% to 29.3%) met the c…

Grow Now, Pay Later: What 123 "Paid to Expand" Earnings Calls Sound Like

This study profiles earnings calls whose language answered YES to the hypothesis "Paid to expand," drawing on 498 calls from 2015 to 2024, of which 123 (about a quarter) qualified. These calls ran slightly more candid (7…

Validators, Assemble: A Profile of Calls Where External Backing Converges

This study examines 109 earnings calls (out of 497 scored, a 21.9% share with a 95% CI of 18.5% to 25.8%) that answered YES to the hypothesis "External validators converging," drawn from calls between 2015 and 2024. Thes…

The Question Left Hanging: A Study of Discovery-Tone Earnings Calls

This study examines 107 earnings calls (21% of a 499-call corpus spanning 2015 to 2024) whose language was flagged for a distinctive quality: a tone of discovery, where management seems to be working out problems in publ…

Getting Better Mid-Sentence: 106 Calls That Warmed Up as They Went

This study examines 106 earnings calls (21.8% of a 487-call corpus, 2015-2024) whose transcripts were judged YES on the hypothesis 'Still getting better as they speak' — management teams that seemed to hit their stride w…

Show Us the Runway: A Profile of Calls That Explained the Engine

This study examines 103 earnings calls (out of a 391-call corpus, 26.3%) that answered YES to the research hypothesis 'Engine explained, runway named' — calls where management explained the growth engine and named the ru…

Show, Don't Tell: Calls With Strong Facts and a Held-Back Story

This study examines 101 earnings calls (out of 460, a 0.22 share) that fit the pattern "Strong facts, held-back story" — calls where management presents solid specifics while underplaying narrative promotion. These calls…

All Fueled Up and Nowhere to Go: Earnings Calls With a Proven Engine

We asked which earnings calls read as 'proven engine, fuel already in the tank,' and what accompanied that verdict. Of 496 calls from 2015-2024, 100 answered YES (20.2%, CI 16.9%-23.9%). Their language leaned promotional…

A Tree Falls in the Earnings Forest: Substance Without an Audience

This study profiles earnings calls that answer YES to the hypothesis "Substance without an audience" — substantive calls that appear to lack an audience. Of 979 calls scored from 2015 to 2025, 97 (9.9%, 95% CI 8.2%–11.9%…

The Renaissance Is Already Painted: Calls Where Change Came First

This study examines 95 earnings calls (21.2% of a 429-call corpus spanning 2015-2024) that answered YES to the hypothesis 'Fresh change already executed, benefit mostly still ahead' - companies that claim transformation …

May the Best Company Win: 94 Earnings Calls That Show Their Work

Winning business away from a rival is one of the most repeatable claims in the earnings-call repertoire — and one of the hardest to verify. Artul.ai's research library flags calls that claim such a win and state a reason…

Waiting for the Other Shoe: Calls Where It Never Drops

We study earnings calls that answered YES to the hypothesis 'The feared thing keeps not happening' — calls where management describes a widely anticipated risk that persistently fails to materialize. Of 994 calls spannin…

A Secure Base, Several Live Doors, and No Free Lunch: A Call Study

This study profiles 92 earnings calls from 2015-2024 that answered YES to the hypothesis 'Secure base, several live doors' out of a 342-call corpus (26.9%, 95% CI 22.5%-31.8%). These calls show modestly more confident la…

More Where That Came From: When Earnings Calls Sound Promised-Backed

Artul.ai's research library classifies earnings-call language against research hypotheses; this study profiles calls answering YES to "More where that came from" — calls that read as promising more of the same. Of 391 ca…

It Takes Two to Tango: Calls With Two-Sided Intensity

This study examines 88 earnings calls (17.7% of a 496-call corpus, 2015-2024) flagged by Artul.ai's research hypothesis 'Two-sided intensity' -- calls where both upbeat and downbeat signals register strongly. These calls…

Dress for the Market Cap You Want: Calls Running Ahead of Their Numbers

This study examines earnings calls that answered YES to the hypothesis 'Running the company for a size the numbers don't show yet' — companies acting like they are bigger than current results imply. Of 497 calls analyzed…

The Storm Chasers: Earnings Calls That Lean Into Turbulence

This study examines earnings calls that answered YES to the research hypothesis 'Leaning into the storm' — management teams that confront rather than sidestep turbulent conditions. Of 382 calls in the 2015–2024 corpus, 8…

Fake It Till You Make It: Earnings Calls That Act Already Bigger

We asked a simple question of 470 earnings calls from 2015 to 2024: which ones answered YES to the hypothesis that management acted like the company is already bigger than it is? 86 calls, or 18.3% of the corpus (95% CI …

Help Wanted, Rarely Filled: Senior-Hire Talk in 84 Earnings Calls

We examined 1,998 earnings-call transcripts from 2015 through 2026 for a specific signal: calls that answered YES to the research hypothesis 'senior hire recruited.' Only 84 calls, or 4.2% of the corpus, met that criteri…

Slow and Steady Wins the Call: A Study of Compounding Evidence on Earnings Calls

This study examines earnings calls that answered YES to the research hypothesis "Compounding evidence" — management teams presenting steadily accumulating supporting facts. Of 470 calls in the 2015–2024 corpus, 84 calls …

A Rising Tide, But From Many Boats: Calls Where Demand Broadened

This study examines earnings calls that answered YES to the hypothesis 'Demand has broadened across independent fronts' — 83 of 998 calls (8.3%) in the 2015-2025 corpus. Compared with the base population, these calls sho…

The Question Left Hanging: Calls That Own Their One Big Open Issue

This study profiles 81 earnings calls (out of a 332-call base, 24.4%) that answered YES to the hypothesis 'Candid stewardship of one big open question,' drawn from calls spanning 2015 to 2024. Compared with the broader c…

Off the Charts, On the Record: The Language of Demand-Blown Calls

We studied 74 earnings calls that answered YES to the research hypothesis "Demand off the charts" out of a 3,399-call corpus spanning 2015 to 2026. These calls read differently: confidence scores average 8.03 versus 7.3 …