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Artul.ai Research LibraryStudy No. 48Hypotheses TestedUpdated 2026-08-28

Hypothesis Tested: More where that came from

By Artul.ai Research Group · n = 88 earnings calls · First published 2026-08-28

Some earnings calls leave investors expecting a follow-up — a pattern our library tags "More where that came from." An AI read 165,000 earnings-call transcripts and scored each one on the same battery of questions, letting us compare calls matching this pattern against the rest. Only 88 of 391 flagged calls fit it, about 22.5% of the matched sample, which makes it uncommon enough that spotting it may tell you something the headline numbers don't.

Calls in this group sound more confident (7.52 vs 7.3) and more specific (7.8 vs 7.61) than the baseline, and management raised guidance on 34.1% of them versus 21.0% overall. They co-occur strongly with "Volume About to Step Up" (42.0% vs 24.6%, a 1.71 lift) but rarely with "When the CFO Dominates" (6.8% vs 16.2%). The pattern has faded over time, though: it appeared in about 10% of calls in 2016 and near 0% in 2020, running around 5-6% in recent years. Post-call returns were less bad than baseline (median -6.8% vs -10.7%), but with only 40 observations.

These fields come from AI readings and are noisy; treat the profile scores as tendencies, not measurements. The return figures are descriptive history from a 22,449-call sample, not a trading signal — our own forward tests failed to confirm any directional predictive power. Language models also partially remember famous stocks' histories, which can contaminate any backtest built on their outputs.

Matching Calls
88
22.5% of corpus
12m Excess vs SPY (median)
-6.8%
sample baseline -10.7%
Beat SPY
42%
baseline 37% · n=40

Behavior profile

MeterThis groupAll calls
Candor7.00/96.90/9
Evasion2.59/92.77/9
Specificity7.80/97.61/9
Stress2.27/92.41/9
Promotion5.23/95.08/9
Confidence7.52/97.30/9

Guidance actions in this group

ActionThis groupAll calls
raised34.1%21.0%
maintained51.1%53.5%
lowered11.4%13.3%
withdrawn0.0%1.3%

What travels with it

SignalLiftIn groupOverall
Volume About to Step Up1.71×42.0%24.6%
Consolidation Among Peers1.39×28.4%20.5%
When the CFO Dominates0.42×6.8%16.2%
The Question Left Hanging0.67×29.5%44.2%
Calls That Read Rehearsed0.68×28.7%42.5%

Share of calls by year

YearShare
20150.09%
20160.10%
20170.06%
20180.10%
20190.01%
20200.00%
20210.05%
20220.06%
20230.05%
20240.06%
20250.00%

Recent examples

TickerCallDateGrade
MCDQ2 20242024-07-29D
ASOQ1 20242024-06-11C+
EROQ1 20242024-05-10A
FWONKQ1 20242024-05-08C+
LINCQ1 20242024-05-06B+
CTRAQ1 20242024-05-03A
CWQ1 20242024-05-02B+
TTIQ1 20242024-05-01A

This hypothesis has its own page with every matching company: see the full question.

Cite this study Artul.ai Research Group (2026). “Hypothesis Tested: More where that came from.” Artul.ai Earnings-Call Research Library, Study No. 48. https://artul.ai/research/hypothesis-more-where-that-came-from

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Not investment advice. Artul.ai publishes AI-generated earnings-call quality grades and expected-volatility estimates — never buy or sell recommendations. We tested over 1,600 predictive hypotheses against 165,000 transcripts; the honest result, including what failed, is documented in our methodology.